The E-commerce marketplace or online eCommerce marketing is a place or a website where one can find different brands of products coming from multiple vendors, shops, or persons showcased on the same platform. The marketplace owner is responsible for attracting customers and processed transactions, while the third party vendors deal with the manufacturing and shipping. Online Marketplace streamlines the production process through one simple portal, where the manufacturers sell their products directly to the consumers, therefore avoiding the stagnant process of stocks holding.
Companies like Amazon, eBay, and Flipkart (India) have experienced massive success in the eCommerce marketplace business model. This OmniChannel model has so far proven to be the most profitable business in web eCommerce. The entire marketplace runs on one software infrastructure, allowing all the vendors to sell their goods under the umbrella of one website. In terms of revenue, these companies take a percentage of the sales on any product sold across the platforms.
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