In this age of technology, everything from purchase to sales can be done using mobile phones, desktops, and tablets. Sticking to that, there’s one strong conclusion we all can draw eCommerce development is here to stay.
According to a recent study, US consumers alone were projected to spend $586.92 billion on eCommerce in 2020. Eventually showing an increase of 14 percent from 2019 and comprising 10.7 percent of the total US retail spending.
Also, some research reporting that about 80% of internet users in the US have purchased something at least once online.
But leading an eCommerce business is not just about creating a good-looking website, stocking up products in excess, and starting to sell. Firstly, one should understand that It’s one of the most dynamic industries to have come up; so, you need to catch up with the ever-changing eCommerce development growth trends.
Thus, let’s take a look at a few eCommerce development trends that are likely to shape the realm of eCommerce the coming year:
BEST ECOMMERCE DEVELOPMENT TRENDS IN 2020
Artificial Intelligence (AI)
Artificial Intelligence(AI) should be in the first spot because it’s completely revolutionizing and making everything a lot easier than before. Nearly 47% percent of digitally mature companies say that a well-crafted strategy will put you in the right place.
So it is most expected that more and more digital companies will leverage this technology as part of their eCommerce development trends. Nevertheless, all this is to bring about a change in several of their functions.
Leveraging AI for identifying market patterns and customer interests based on people’s browsing history. In fact, retailers have already realized a significant boost in their sales revenue after they implemented AI-based personalization strategies.
Augmented Reality (AR)
Online shopping is certainly the in-thing nowadays as it makes shopping so much more convenient. But, a huge chunk of customers still likes to go the old-school way.
They prefer to buy a product once they get to experience it. For example, if a customer wants to buy furniture online, it will be better if you can give them the experience of how the piece will actually look inside their living room.
That’s what Augmented Reality (AR) does. It whisks customers away into a lifelike simulation that gives them the complete idea of how something will look and feel in real life.
You should certainly incorporate the AR feature for your customers so that they are more inclined to buy your product. Since most of the eCommerce websites don’t offer this feature, you can make a mark for yourself in the competitive landscape by adding this.
Elements like Google Assistant, Alexa, and Siri are no longer a secret for us. They are very much out there, making a difference in the way people search for their favorite song or required information.
Do you know what’s driving them? It’s the power of voice command — something that lets you make the transition from “typing in” to “speaking out.”
Google reveals that 72% of people owning a voice-activated speaker say they use the device as a part of their daily life. So, it means that people are going to speak long sentences to find out something. This is where you need to be smart about using relevant, long-tail keywords in your product page so that it appears in people’s queries. Also, voice search optimization strategies are the must thing to consider during eCommerce development.
Marketing automation isn’t a new concept in the world of eCommerce development trends. In fact, some companies have already achieved 17% percent higher CTR by using custom automation workflows.
It’s just that organizations now have to fold in marketing automation more than the usual in 2020. Besides scheduling social media posts and automating email marketing, marketing automation has now become more about easy-to-access shopping carts and customized landing pages.
When you get your marketing automation right, you will be able to send out personalized emails to your prospects and customers, use people’s shopping history to display new promotions and products, and re-target customers for product sales. It’s an excellent way to influence buyers’ perception and entice them to buy from you.
Enhanced Shipping Options
Surprised to see shipping options as one of the eCommerce development trends If you had a keen focus on the retail industry, you would’ve seen a stagnating in shipping and logistics in the last few years. the retail industry saw shipping and logistics stagnate.
There are only a few improvements like free shipping, variable shipping charges were made here and there.
But nothing big emerged until 2013, the year when the idea of same-day delivery became a mainstream phenomenon for many eCommerce sites. Since then, the same-day delivery becomes the main reason for the momentum shift in this area.
With the integration of Google Maps, Amazon testing drones is started delivering in the USA. These specialized drones can skip the traffics and identify the shortest route to the delivery destination.
In 2020, this trend is likely to grow as major improvements in technology come along. So, there’s no denying the fact that drones will soon become a viable component of many retail businesses. So get ready for that.
Here in this model, you pay only for what you consume and these Subscription-based companies have witnessed tremendous growth in recent years. Everything is because of the content or service they deliver. Much of it is because of the success they deliver.
Within the end of 2020, businesses can expect to see a huge turn in the number of subscription-based businesses than ever before. So we’re confident enough to say that, this is the most impactful eCommerce growth trend that’s been greatly grown over the past few years.
However, one of the most challenging elements for subscription-based companies, particularly those that send product boxes each month, is sustaining the sense of value and variety with each monthly delivery.
All this requires the idea generation to be strong enough and should be backed by a strong understanding of the target market.
Never like before, the shopping experience of customers will become more easy and seamless with the support of social options. All this happened with the popularization of PayPal, social payments options let users pay for their purchases using social media.
In recent years almost all the social media platforms avail you with their own version.
To mention a few, you might come across Apple Pay, WhatsApp Pay, Google Pay, Facebook Payments, and Twitter Buy. These payments option works very similarly to digital bank accounts.
Obviously this enables the users to buy the products on these platforms or from any of the online retailers who support the above mentioned social payment methods.
If you have any queries or want to consult or to know about the trends in Ecommerce development, feel free to contact our eCommerce development experts.