Got stuck up with your eCommerce business? Learn how Analytics insights impact an eCommerce business.
What did you find? Are your business tactics or strategies are not giving you hands to scale and move further?
If yes, if you tell you got to do something to focus on to bounce back into your business’s stream, then you’re in the right place.
Pick the right eCommerce business model called “Online Marketplace” for today's trends to withstand almost every hinder in this tough circumstance.
Yes, I’m going to share three analytics insights that can help you grow your ecommerce business. Let’s get into it first off; I’m assuming you’re already across your primary data, such as your transactions in revenue, your most effective channels and sources, and your campaign data right now.
Top 3 Analytics Insights For Ecommerce Business
We’re not talking about analytics insights. We’re talking about the questions you should be asking to go beyond the data to find critical insights on your customers, you're marketing and your eCommerce business.
Internal Site Search Report From Analytics Insights
You will first discover new insights through your Internal site search report, which shows you the terms where people search within your website.
It’s beneficial in determining what your customers want and what they’re confused by. Here are some questions to be asking when you look at the data what percent of visitors are using the Site Search.
If it’s a high number, does it mean they’re struggling to find what they need, what their most common searches are? Can you use this information to improve your Google ad campaigns or other creative campaigns you can run based on these queries; Most maybe they’re searching for products you have in stock?
But they’re using different names regardless of what you find. I recommend trying the searches yourself to see what experience your website offers. Another question to ask is what pages are people searching from the home page is to be expected. But other any that stick out is surprising maybe you need to improve the experience on some pages where people seem to leave through a search regularly.
Internal Site Search Report
Our next area to find insights is the time to purchase and the sessions to buy analytics section. This view allows you to see how long it generally takes between someone first visiting your site and then finally converting and as an eCommerce business.
Do you need to understand well this customer journey? When reviewing this information, here are some things to focus on: what percentage of visitors generally convert on their first visit to the site? This question alone can help inform how you want to prioritize marketing channels that may be more expensive. But drive qualified traffic, specifically search advertising next. It would be best if you asked how many sessions visitors generally need before they’re ready to make a purchase. Whether there’s a period after which they don’t convert answers to these questions can help you effectively develop your funnel.
It also can inform how you want to leverage remarketing and email marketing activity, which generally comes after the initial awareness stage. It’s essential, though, to keep in mind that this data will be skewed to a certain degree by your current marketing. What you’re looking for is data that differs from what you’d expect.
Analytics Model Comparison
This is the last area to focus on the comparison tool. It’s where you’re able to compare different attribution models, in my opinion; one of the biggest mistakes you can make when looking at your data and analytics insights is taking the conversion data at face value.
It’s because, by default, Google Analytics data is showing you conversion metrics based on last-click interaction. There are lots of ways to skews your data and insights. In general, it gives more weight to the last lick paths.
Here you can review some attribution models such as the first click, which gives data based on how visitors first came to your website or time decay which gives more credit to the visits closest to the final conversion.
Here are some questions you should be asking what channels improve the most when you move from last-click first to click attribution. These might be the channels you look for the initial awareness, but overlooking within your marketing plan would help you.
There is another question to ask is if there any channels which jump out at you. It might be tricky, but it’s more likely to be less effective on review with — time decay or linear. Especially if your eCommerce business has a long sales cycle, these may be the channels that are effective through the consideration phase of your funnel.
But not likely to drive last click conversions once you begin to understand the different attribution models better. You can start to effectively look at all stages of your marketing funnel to find new opportunities and ensure your campaigns are working together effectively that’s it for now.
If you have any questions about these three analytics insights of the eCommerce business, leave a question in the comments. I’ll get back to you if you want to know more about pushing your eCommerce business sales next, or want to build an eCommerce platform that sells like Amazon? You can start the thing with just a click.