Many entrepreneurs have spent thousands of dollars in their whole life in building an online marketplace platform that attracts millions of visitors every day.
But building a multi-vendor marketplace doesn’t; the custom-built features in it matter a lot for vendors and customers.
History has seen many online marketplace platforms; they come and go another day. But the right one, like Amazon.com, will stay forever.
Because of its exclusive features that customers love, interact with, and a lot more.
What are online marketplace platform features that customer loves?
Three kinds of features make a marketplace platform perform well. Such as:
- The features for the sellers
- The features of the buyer
- The features of the platform itself
Extensive features of marketplace sellers
Quick onboarding for sellers
As every entrepreneur is busy, the platform has to make their lives easier, not much harder.
The less effort it takes others to get started on your B2C or B2B marketplace platform, the more likely people will sign up to sell with you.
Better product management
Don’t think that your multi-vendor marketplace is the only place that your sellers sell their products. Some other platforms might own and run their stores and sell products on websites like Amazon and Etsy.
So make it an easy deal.
Easy order processing
We all know that building and running an eCommerce business takes much effort from the owner and vendor sides. Ecommerce business is all about order processing, so offer seamless order process methods that do it quickly and effectively.
Extensive features of marketplace buyers
Simple product search and display
If buyers can’t find the product they search for, they’ll move to another platform to purchase. So make it easy for your buyers to find the product they’re curious about.
Smooth checkout flow for buyers
Smooth checkout needs multiple payment options that people in your region use. Do extensive research on how people buy and search — don’t just stop by offering only the popular payment gateways.
So make sure that your checkout process is as straightforward as possible to the customers and support them with multiple payment options.
Reliable order tracking
A platform can’t fulfil if it doesn’t have a reliable order tracking system. It will significantly impact and disappoint customers and drive them.
Prime features of Marketplace platform
Proper payment gateways
If a platform couldn’t provide a wide variety of payments, it’s total a waste of time. Make sure the platform you choose supports multiple payments and delivery methods.
Tools to manage every platform operations
On top of things, everything needs to be tracked and analyzed as the marketplace platform owner.
Marketing features to grow
No marketplace platform can grow by itself; it all needs some external support and push as marketing strategies. You’ll have to promote the products of the marketplace, so make sure your platform has in-built marketing in mind.
Monetization tools for revenue streams
If you can’t monetize the online marketplace, you can’t sustain. So carefully choose the multi-vendor marketplace platform that can monetize in many ways with many revenue streams.
The point is: have an eCommerce marketplace platform that comprises all the essential features that we mentioned above.